Paper Title :Adaptation Of Semantic Emotional Word’s Scrutiny Towards Product Development: Spectacles
Author :Fevi Syaifoelida, M.A.M Megat Hamdan, Haeryip Sihombing, Murrad.M
Article Citation :Fevi Syaifoelida ,M.A.M Megat Hamdan ,Haeryip Sihombing ,Murrad.M ,
(2016 ) " Adaptation Of Semantic Emotional Word’s Scrutiny Towards Product Development: Spectacles " ,
International Journal of Mechanical and Production Engineering (IJMPE) ,
pp. 94-97,
Volume-4,Issue-1
Abstract : This study highlights the adaptation of SD Emotional Word in the integrative framework of the product
development (Syaifoelida et al., 2014). Kansei Engineering (KE) used is related to emotional needs of consumers towards a
product. Through the survey conducted using the questionnaires developed 5 Kansei Words (i.e. Boring-Attractive (B/A),
Common-Unique(C/U), Lame-Cool (L/C), Classic-Modern(C/M), Fragile-Robust (F/R), and the preference scale (between
Dislike to Strongly Like), we use the design of spectacle product as a case study to justify the part of development in the
integration framework proposed. The survey is distributed to 1000 students in higher education public institutions in Melaka,
Malaysia. In this study, by the mathematical decision approach, AHP, there are correlation existed between the customer
emotional word and the design selected.
Index Terms— Kansei Words, Customer satisfaction, Product Developmet, Analytical Hierarchy Process (AHP),
Emotional feeling.
Type : Research paper
Published : Volume-4,Issue-1
DOIONLINE NO - IJMPE-IRAJ-DOIONLINE-3904
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Copyright: © Institute of Research and Journals
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Published on 2016-02-04 |
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