Paper Title
Investigating Various Motivational Elements That Impact Wedding Destinations (Event Venue) Selections
Abstract
The aim of this study was to investigate various motivational elements that impact wedding destinations (event
venue) selections among Egyptians couples. The study concentrated on four dimensions of the push factors (fulfilling
prestige, escaping daily routine, seeking relaxation, and enhancing relationship) and five dimensions of the pull factors
(events and activities, easy access and affordability, history and culture, natural resources, and destination marketing). The
researchers hypothesized that each push and pull factor impact wedding destinations selections. A quantitative research
approach, the distribution of administrated questionnaires was used to collect the data. The selected participants were
decision makers for wedding venues; they include wedding couples, parents, relatives, and friends who are involved in the
decision making process and who were at least 18 years of age. This study used the Statistical Package for the Social
Sciences (SPSS) version 18 software to analyze the collected data. The researchers applied various the descriptive statistics
and analyses to identify the relationships between the variables in each hypothesis. Overall, the results indicated that the
variables with the strongest contribution, impacting the decision makers’ wedding destination selection, are successively:
destination marketing, fulfilling prestige, escaping daily routine, and easy access/ affordability of packages. This outcome
can help wedding tourism practitioners to comprehend the main factors to focus on when promoting a destination as a
wedding venue. With this knowledge, they would know better on how to build an attractive image and improve marketing
efforts to maximize the local resources.
Key words: Destinations Selections, Event Venue, Pull Factors, Push Factors, Travel Motivation, Wedding Tourism